Monthly Archives: September 2013

How to market Digital Hume

The fifth and final strategic focus in the Hume Digital Strategy is the marketing of Digital Hume. The strategy recommends using Digital Hume to strengthen the region’s branding and identity as a forward-looking and connected “smart-region” with a great environment and a diverse, modern economy that is attractive to current and future investors and communities.

The strategy is to put Digital Hume at the centre of the marketing and branding of the region. To achieve this the following actions will be undertaken:

  • Making Digital Hume a core part of the suite of initiatives and strategies marketing the region
  • Using Digital Hume to reinforce a wider effort by the Hume Alliance to market the region for inward investment, lifestyle re-location and to retain key workers
  • Ensuring digital initiatives in the region are promoted under a common “Digital Hume” branding – whether or not the initiatives are undertaken by the Hume digital partnerships or partner members
  • Collaborating on sharing best practice and resources amongst the communication and marketing professionals of all partner organisations

Do you have ideas for marketing Digital Hume? We’d love to hear your ideas via Facebook, Twitter or comment on this post below.