Tag Archives: ABS

Tutorial 5: Five Ways to Build Knowledge Online

The web provides an enormous body of information and learning at your fingertips. Increasingly, more and more of this information is being made available for free. Quite often, the hardest part is knowing where to find it, so we’ve listed five ways you can build knowledge for your business online.

1. Coursera

Coursera is an education company that partners with the top universities and organizations in the world to offer courses online for anyone to take, for free.Technology now allows you to access classes and lectures from around the world that are delivered in an interactive manner.

Simply go to www.coursera.com and type in a topic you’d like to learn about to see what courses are available. For example, if you wanted to learn more about how to market your business, you might type in “marketing” and be presented with this introduction to marketing from the University of Pennsylvania.

2. Business Victoria

The Business Victoria website provides a great body of information for all businesses. Whether you just need to find forms for a permit or want to learn how to grow your business, there will be resources to meet your needs. Of particular note are the workshops, seminars and events.

Business Victoria run plenty of workshops and seminars for small business, and also a Victorian Small Business Festival and Support Small Business Day. Keep an eye on their website to find out when you can go along to build your knowledge and network your business.

3. LinkedIn Groups

LinkedIn has quickly grown into an enormous collection of professionals and business owners. If you’re not already on LinkedIn, it is definitely worth considering setting up an account.

With so many people in one place, it naturally follows that the community has become a very valuable bank of knowledge and information. LinkedIn groups allow like-minded people to network, discuss problems and help each other find answers. There are LinkedIn groups for almost everything, but if you can’t find what you’re looking for why not create one yourself? Someone else out there is bound to be facing similar problems to yours, and two heads are better than one!

This Introduction to LinkedIn webinar will help get you started:


4. ABS Data

The Australian Bureau of Statistics publicly release large amounts of data from each census which can be used to develop strong insights into the demographic and behaviour of customers in your area. If you were thinking of opening a new retail store in Shepparton, wouldn’t you want to know about the average age of your customer, how many students are in the area and what the average income is?

Even the simple QuickStats tool is a quick and simple way to get some basic information about the people in your geographic location. Have a look now and see what you can learn about your customer.


5. Delicious

Ever read a wonderful article or found a great website but forgot how to locate it when you want to go back to reread it?  Delicious solves this issue. It allows you to bookmark any online content from your computer, laptop, tablet or phone and save it into one account. Better yet, you can tag every bookmark with topics and keywords so you can find it later without having to remember where it was or what it was called.

Using tags you will also be able to search for other peoples’ bookmarks that might just have that answer you’ve been looking for.