Increasing your business’ visibility online is critical to getting new customers. A customer’s first step when choosing a product, a place to eat, or a place to sleep will be an online search. Google state that 97% of consumers search for local businesses online. Of searches happening on Google over 50% now happen on smartphones and tablets.
There are a number of quick and easy ways you can help increase your business’ visibility online. The following examples are all free and mobile compatible and may be applicable to your business.
Registering your business for Google Places is a free process that can significantly help your get found by customers. It allows your business to appear on Google Maps searches, display details (including open hours and address) on Google searches and receive Google Reviews to encourage more business and improve your service. It also helps you track basic analytics on your customers. Every local business should be on Google Places. Google have provided a detailed summary of how to add your basic information here.
Yelp is an online tool designed to help customers find great local businesses through peer review. It’s free to register your business and increase your visibility, read your reviews and respond to customer feedback. For a summary of why you should consider using Yelp for your business and instructions on setting up your business page, see the videos below. More resources and educational videos are available at the Yelp YouTube Channel.
One of the first ports of call for the modern traveller is Trip Advisor. When you’ve just arrived in a new location, you need advice on which local businesses you can trust to meet your needs. Trip Advisor will help you get found and bring in visitors from around the globe. Be sure to register your business if you are in hospitality, tourism or related sectors. A range of video resources are available from Trip Advisor’s YouTube Channel.
If you’re serving food and drinks, Urban Spoon is the site for you. Complete with mobile app, the service will allow you to be found and reviewed by punters. Especially of value, is the mobile app that allows users to search for near-by venues based on their geographic location. You can get started by going to https://www.urbanspoon.com/u/create .