Lindsay Park Racing operates a state of the art racehorse training facility in Euroa. The Hayes family have been training champion racehorses since 1947, but are also drawing on the latest web technologies to help staff and horse owners to communicate more efficiently. We spoke with Jason Timperley, Racing Manager at Lindsay Park.
We provide a ‘one stop shop’ for racehorse training needs at our Euroa property, covering all breaking in, pre-training, training, veterinary and transport needs for our owners. Our staff also assist with all aspects of racehorse sales. Although the majority of Lindsay Park’s racehorse owners are based in Australia, we have a large number of owners all around the world – particularly in Asia and Europe.
Which web technologies are you using at the moment?
- Our website acts as a central hub for current owners and prospective customers to find out about our facilities, trainers, horses and race highlights.
- Client communication is a big focus for us. Owners all have a secure login that gives them access to up to date information on their horses through our website, allowing them to see notes from the trainer of each horse.
- We’re also using social media services like Twitter, Facebook and YouTube to help spread the word about what we do.
- Our staff now use a mobile app to record voice messages about the condition and performance of each horse, sending these directly from the stable to the owners. This greatly reduces the time required to update multiple owners about each animal.
- We’ve started shooting video footage around the stables, giving the owners weekly updates from David Hayes, and showing some details from our training sessions.
- Trainers are shifting away from paper-based systems to web-based software, using iPads to enter daily work schedules directly into the company database.
What benefits have been gained from using these tools?
By making the online experience as interactive as possible, we have been able to provide a better experience for owners who can’t come in personally to see the horses that we’re training for them. That gives us a stronger connection with the owners, and also lets us show them new horses for sale.
By providing the best possible experience for our owners, we hope that they will also spread the word about our services – bringing in new buyers from around the world.
How do you plan to use high speed broadband in your business when the NBN arrives?
We’d like to expand our capability to work with video content, as it has an important role in helping to share what happens at our properties. Live streaming of training sessions would help to showcase the work and expertise that goes into preparing horses for their races. There are also regular events, like our Yearling Parade, which we’d love to stream live footage of.
What advice do you have for other businesses who want to maximise their use of web technologies?
Embrace the social media environment – get out there and start learning how it can help your business. We’ve gradually added new tools to our business, starting with Twitter late last year, and building up our Facebook content a few months ago. They have helped us to make contacts, and generated a lot of extra publicity for us.
You can find out more about Lindsay Park Racing via their website, Facebook page or Twitter account. If you know of an innovative business in the Hume region, please get them to contact us via our contact form