Tag Archives: video

Smart Homes – How Will They Help?

The Broadband Smart House Project

The goal of the Broadband Smart House project is demonstrate the use of the real-world applications of the NBN, including home automation, remote health monitoring, video-conferencing, rehabilitation, education, remote business, sensor monitoring, and environmental sustainability.(Source: RDA Northern Inland, 2013)

A smart home in Armidale, NSW has been created to conduct live workshops & demonstrations on the benefits of this new technology. The house is fitted with functioning installations where a typical family of four can try out the new technologies. At first instance the house will also be used by local TAFE and University students to trial and demonstrate various cutting-edge projects across a range of areas.

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Case Study: BIG4 Shepparton East Holiday Park

For the latest in our series of Hume region business case studies, we spoke to Kaye Bernardi - owner of the BIG4 Shepparton East Holiday Park.

Business overview

Kym & Kaye Bernardi have owned and operated the BIG4 Shepparton East Holiday Park for 14 big4-shepparton-east-logoyears. They are an independent member of BIG4 Holiday Parks franchise, which has parks all around Australia. They currently have 23 self-contained cabins, 12 ensuite  powered sites, powered caravan & tent sites and 12 mobile homes. The park predominantly caters for the family market. Both Kym & Kaye have made significant capital investment into technology and their park ensuring it has some of the best family friendly facilities like giant jumping pillow, solar heated pool, synthetic grass tennis court, pedal go-karts, recreation room and camp kitchens.

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Digital Local Government at the City of Moreland

In our latest update, we speak to Peter Fitz – project manager for Moreland City Council‘s Digital Local Government project, in Brunswick. Brunswick is home to one of the early test sites for the NBN, and the council is looking at how the network can be used most effectively.

 

Moreland Council will use the NBN to improve their customer service via a tool called Moreland Connect. This allows residents to connect to council staff via a video-calling system, using computers at home or work. This allows staff to consult with residents about council issues, such as planning or service improvements. The project pilot is currently limited to the small NBN footprint, but will treble in size in the next 12 months .

An additional benefit will be the ability to film some of those customer encounters, with appropriate permissions, to create video stories that can be watched later – particularly important for after hours communications, when council offices and staff aren’t directly accessible. Later, they will also use the service to give people access to forms and other documents, allowing them to do business with the council after hours.

The service is funded by Department of Broadband, Communications and Digital Economy, and will launch in October 2012; increasing in size over next 2.5 – 3 years. For Moreland, it marks a shift towards a more complete customer service experience.

Peter notes that YouTube is currently the second most popular social media site, attracting hundreds of millions of viewers – and it is an important area for local government to explore. However, the content that we put online will be important. “If we make things boring,” he explains, “no-one is going to use it. Part of our challenge is to increase the content, make it interesting, and use the medium.”

Earlier this week, we covered Peter’s award-winning work on “Culturally and Linguistically Diverse Communications” – using visual storyboards and animations to communicate across language barriers. If you missed it, you can read that article here.

Improving client communications at Lindsay Park Racing

Lindsay Park Racing operates a state of the art racehorse training facility in Euroa. The Hayes family have been training champion racehorses since 1947, but are also drawing on the latest web technologies to help staff and horse owners to communicate more efficiently. We spoke with Jason Timperley, Racing Manager at Lindsay Park.

Business overview

We provide a ‘one stop shop’ for racehorse training needs at our Euroa property, covering all breaking in, pre-training, training, veterinary and transport needs for our owners. Our staff also assist with all aspects of racehorse sales. Although the majority of Lindsay Park’s racehorse owners are based in Australia, we have a large number of owners all around the world – particularly in Asia and Europe.

Which web technologies are you using at the moment?

  • Our website acts as a central hub for current owners and prospective customers to find out about our facilities, trainers, horses and race highlights.
  • Client communication is a big focus for us. Owners all have a secure login that gives them access to up to date information on their horses through our website, allowing them to see notes from the trainer of each horse.
  • We’re also using social media services like Twitter, Facebook and YouTube to help spread the word about what we do.
  • Our staff now use a mobile app to record voice messages about the condition and performance of each horse, sending these directly from the stable to the owners. This greatly reduces the time required to update multiple owners about each animal.
  • We’ve started shooting video footage around the stables, giving the owners weekly updates from David Hayes, and showing some details from our training sessions.
  • Trainers are shifting away from paper-based systems to web-based software, using iPads to enter daily work schedules directly into the company database.

What benefits have been gained from using these tools?

By making the online experience as interactive as possible, we have been able to provide a better experience for owners who can’t come in personally to see the horses that we’re training for them. That gives us a stronger connection with the owners, and also lets us show them new horses for sale.

By providing the best possible experience for our owners, we hope that they will also spread the word about our services – bringing in new buyers from around the world.

How do you plan to use high speed broadband in your business when the NBN arrives?

We’d like to expand our capability to work with video content, as it has an important role in helping to share what happens at our properties. Live streaming of training sessions would help to showcase the work and expertise that goes into preparing horses for their races. There are also regular events, like our Yearling Parade, which we’d love to stream live footage of.

What advice do you have for other businesses who want to maximise their use of web technologies?

Embrace the social media environment – get out there and start learning how it can help your business. We’ve gradually added new tools to our business, starting with Twitter late last year, and building up our Facebook content a few months ago. They have helped us to make contacts, and generated a lot of extra publicity for us.

You can find out more about Lindsay Park Racing via their website, Facebook page or Twitter account. If you know of an innovative business in the Hume region, please get them to contact us via our contact form